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72% of customers would rather learn about a product or service by way of video
Social media posts with video have 48% more views
Video on landing pages is capable of increasing conversion rates by over 80%
By 2022, online videos will make up more than 82% of all consumer internet traffic
The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.
This type of video is used to help your audience better understand why they need your product or service.
Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers.
Walks your viewers through a process or answers a common question. They’re great for building brand credibility and getting your audience to trust you.
People love being in on the behind the scenes action. Show the exclusive insight into a process, project, or situation which customers would be interested in.